THE T-SHIRT LINEUP
I love design, and I love the dirt. This is where they finally meet.
For over 20 years, I've been working as a brand designer. But my real escape has always been riding deserts, single tracks, you name it.
Recently, I decided to bring those two worlds together.
I wanted to make premium tees for that 95% of our time when we're just living normal life, but still want to keep the adventure vibe alive.
I'm building this collection as I go. Some shirts are going to be humorous and a bit sarcastic, others are more about the connection and freedom of riding. It's just a project driven by the stuff I love, made for people who get it.